Create some serious human thinking advantage with AI.

The only 'first-brain' AI consultancy, built on 20 years of strategic experience.

What is a 'first brain' AI consultancy?The Brain Wheel is all about improving Cognitive Performance for anyone whose career or business depends on the quality of what their brain makes. Think founders, marketers, strategists, writers, creatives, consultants, innovation-peeps).The way we do this is by pairing deep AI skills & strategy with human expertise.The problem
Most AI problems are really First Brain problems.
The First Brain is our human brain. It guides the machine. (Or it should do).The Second 'AI' Brain amplifies what's in our human brain.But we're doing it the wrong way round.We use AI as our Second Brains before learning what's required from their First Brain to make AI really work as it should.If our First Brain thinking is vague, and we over-depend on the machine to work it out for us, the output is vague. AI only exposes weak thinking.That's why most get swamped in AI tools and general tech chaos.Instead, we need to learn how to use their First (human) Brain to think at a higher level with our Second (AI) Brain.This is what creates personal or commercial advantage.When the First Brain and the Second Brain dance together, one human can (in theory) outperform what one small team used to do.It's all about cognitive performance at scale.
It's about how to dance with the correct tools, how to prompt like a pro, how to push the machine for the best output.
And knowing when to step away from the machine and use your First Brain intuition.The Brain Wheel is here to show you how to dance between mind and machine.Does all this sound too woolly?
Here's how it works in practice
THE BRAIN WHEEL LOOP1. Strengthen the First Brain
Strategic Clarity → tool selection → prompt form → AI processes

2. Work the Second Brain
Chat Windows → GPTs → Off-the-shelf tools → workflows → automations → agents

3. Amplify the Output
Speed → quality → creativity → career / commercial gain

4. Feed Insights Back Into the First Brain
Your mind gets stronger each cycle.
Our First Brain wheel turns as our interaction with the Second Brain compounds.

The Brain Wheel Loop